Help brands get cited by ChatGPT, Perplexity and Google AI Overviews — the successor to traditional SEO.
Why that grade Pricing comes from GEO-focused agency marketing pages, a genuinely new category with no independent income audits yet as of late 2026. Course-seller index 4/10.
Figures are researched estimates, not guarantees. Check local rules before you trade.
As more people ask ChatGPT and AI Overviews for recommendations instead of clicking search results, brands that don't get cited by name simply become invisible to a growing share of buyers — and almost nobody inside a typical SME understands how citation works yet.
Agency retainers reported at $2,000-15,000/mo depending on brand size; audits sell for $1,500-5,000. Early-mover agencies with case studies command premium pricing over generic SEO agencies pivoting into GEO.
Someone with an SEO or content-marketing background willing to learn a genuinely new discipline before most competitors catch up.
Anyone who wants a mature, well-documented playbook to follow — you'll be helping invent the methodology as you go, which is uncomfortable for beginners.
There is no agreed measurement standard yet — different citation-tracking tools report different numbers for the same brand — so proving ROI to a skeptical client is genuinely harder than classic SEO, and the field's methodology could shift under you as platforms mature.
5 steps to your first paying customer
Study how ChatGPT, Perplexity and Google AI Overviews pull from structured data, third-party mentions, Reddit/forum presence and clear factual pages — this is genuinely different from classic SEO ranking factors.
Done when You can explain, in your own words, how ChatGPT, Perplexity and AI Overviews source citations differently from classic Google ranking factors.
Show them exactly where they currently appear (or don't) versus competitors across ChatGPT, Perplexity and AI Overviews — this is your opening pitch.
Done when You've built and delivered one free AI-citation audit showing a real prospect where they appear — or don't — against named competitors.
Watch out: Be upfront that different tools report different numbers — pick one and be consistent.
The rest of the playbook: what to charge, what you need in place before you take money, where the first customers come from, and what each step costs.
Free forever · no card · 30 secondsReasonably easily at the tactical level, but the field is new enough that genuine early experience and case studies are a real, if temporary, moat.
Documented before/after citation-share case studies from real clients
Proprietary tracking/reporting dashboards that make your reporting feel more rigorous than competitors'
Early relationships with the citation-tracking tool vendors themselves
Merge into or get acquired by a larger digital marketing agency once GEO is a standard line item, or license your methodology/reporting system to other agencies.
Same idea, different rules. One playbook, with the facts that actually differ overlaid per market.
Emerging demand from hospitality and real estate brands wanting AI-chatbot visibility.
AI answer-engine usage is behind the US/UK, so buyer education is a bigger part of the sales process.
Strongest early demand from B2B SaaS and ecommerce brands, similar to the US market.
The most mature buyer education so far; also the most agency competition entering in 2026.
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