Hype gaproughly 2x - gross yields of 5-8% are the headline number quoted, but realistic net cash-on-cash after all costs is 2-4%
Available inGB · US · CA · AU · AE · IN
Why that grade Modelled from published UK/US yield and mortgage-rate data, not from a sample of individual landlords' actual profit-and-loss accounts. Course-seller index 6/10.
Figures are researched estimates, not guarantees. Check local rules before you trade.
Why anybody pays for this
Housing is inelastic demand - people always need somewhere to live - and mortgage leverage lets you control an appreciating asset with a fraction of its value in cash, while a tenant's rent services the debt that builds your equity.
UK gross yields 5-8% (higher in the North, 3-4% in London); after mortgage, 10-15% letting agent fee, maintenance and voids, net cash-on-cash is typically 2-4% pre-tax. US markets run 6-10% gross, 3-6% net on a leveraged deal.
Good fit if
Someone with a stable income, a real deposit already saved, and the patience to hold for 10+ years rather than chase quick cash.
Skip it if
Anyone who needs this income to live on this year, or who can't stomach a tenant not paying rent for three months while eviction paperwork grinds through the courts.
What actually goes wrong
A single month of void or an unexpected boiler replacement can erase a year's net profit on a property yielding only 2-4% after mortgage and letting-agent fees, and a bad remortgage renewal at a higher rate can flip a cash-flowing property negative overnight.
Section 24 (UK) taxes turnover not profit for individually-held BTLs, crushing net returns for higher-rate taxpayers
A 75% LTV property with a 10% price fall wipes out roughly 40% of your equity
Rising EPC minimum standards (UK) may force retrofit spending you didn't budget for
The playbook
7 steps to your first paying customer
What the steps cost
$700
estimate $595–80,000
Buying in is not one of these steps — the Startup cost above is what you need in hand; this is what the steps cost on top of it.
Decide
01
Get a mortgage agreement in principle
$0 · 3 hrs
In the UK get an AIP from a BTL broker; in the US get DSCR loan pre-approval so you know your real budget before you start viewing.
Done when You hold a written mortgage agreement in principle (or DSCR pre-approval) stating your real maximum loan amount.
Watch out: Lenders stress-test at 125-145% of the interest-cover ratio in the UK - a smaller deposit than you expect may be needed to pass.
Mortgage/BTL broker
02
Research yield by postcode or zip
$0 · 3 hrs
Compare gross yields across a handful of areas and rule out Article 4 zones if you might ever want to convert to an HMO later.
Done when You've compared gross yields across at least 3-5 postcodes or zip codes and ruled out any Article 4 zones if HMO conversion is a future option.
Watch out: A cheap postcode with a headline 9% yield is often cheap because void periods and tenant turnover are high there too.
Zoopla/RightmoveRentometer
5 more steps in this playbook
The rest of the playbook: what to charge, what you need in place before you take money, where the first customers come from, and what each step costs.
Anyone with a deposit and a mortgage can buy the same type of property - owning one house has no moat.
01
Build local expertise in one micro-area so you spot underpriced deals others miss
02
Move to a limited-company portfolio structure once you own 2-3+ properties for the tax treatment
Exit options
Sell with a sitting tenant to another investor, or vacant to an owner-occupier at a premium.
What changes where you are
Same idea, different rules. One playbook, with the facts that actually differ overlaid per market.
United States · you are here
Financing is via conventional investor loans (20-25% down) or DSCR loans that qualify on the property's rent rather than your personal income; property tax varies hugely by state and materially changes net yield.
United Arab Emirates
No personal income tax means net yields are effectively higher (Dubai gross yields 6-9%), but foreign buyers can only own freehold in designated zones - confirm the property is in one before you commit.
United Kingdom
Section 24 removed mortgage-interest relief for individually-held rentals, taxing turnover not profit for higher-rate taxpayers, which is why many landlords now buy through a limited company instead; Scotland's Private Residential Tenancy gives tenants stronger eviction protections than England.
India
Most foreign nationals cannot buy residential property directly (NRIs/OCIs are the main exception); domestic buy-to-let is common but rental yields in major cities are typically low (2-3%), with returns driven mostly by capital appreciation.